Nearly 100 years ago, now, Serbian-born inventor Nikola Tesla introduced the world to alternating current electricity. Stable, safe, and able to be sent great distances efficiently, Tesla effectively used that new technology. Along with work he did with other inventors like Edison and Marconi, he helped to invent the modern world. A century later, another American immigrant named Elon Musk decided it was his time to change the world, and the company he founded- Tesla Motors- owes its name and inspiration to the great inventor.
It is fitting, then, that this striking, elegant commercial for the brand that carries the Tesla name to be narrated by the man, himself. You can check it out here.
I don’t know about you, but that ad- titled, “Not a Dream” and produced as something of a labor of love by the Freise twins, Adam and Nathan- struck me as moving and powerful. The imagery of the Tesla Motors Model S driving triumphantly down the halted oil rigs seems especially poignant, given the recent drop in crude prices that has led to an oil market crash and a halt to much of the drilling in North America, already. And still, the Tesla powers on.
If you’re a fan of film, heavy-handed symbolism, and Teslas of either kind, then you owe it to yourself to take some time and watch the film. Once that’s done, let us know what you thought of “Not a Dream” in the comments section at the bottom of the page.